Building a Startup without a network & sharing what I learn along the way.
I break down how brands grow, shift, and lose their edge, and share what it looks like from actually building in the CPG space.
Connect
No angels. No VC intros. Just a story people believed in.
Built for a generation that finally stopped waiting for permission.
Liquid Death made water loud, but can that last?
The brand that made oat milk feel cool.
The shelf finally caught up to the culture.
The Procedure That Became a Wellness Shortcut.
The Brand That Made Yogurt Competitive.
It’s not the workload. It’s the weight behind it.
It’s not about replacing cocktails.
Clarity is what converts.
Not with goals, with constraints.
It only works when you know what to ask, and what to ignore.
Trying too hard to stay current.
Big shifts start quietly.
