Building a Startup without a network & sharing what I learn along the way.
I break down how brands grow, shift, and lose their edge, and share what it looks like from actually building in the CPG space.
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Built for a generation that finally stopped waiting for permission.
Liquid Death made water loud, but can that last?
No angels. No VC intros. Just a story people believed in.
It tastes like a candy bar. That's the whole strategy.
The aisle said men. The buyer said otherwise.
Everyone else is selling collagen. This one isn't.
Half the market was there the whole time.
It's beef jerky. They just refused to call it that.
The soda that said no to the giants, twice.
No waiting room required.
The brand that made oat milk feel cool.
The shelf finally caught up to the culture.
The Procedure That Became a Wellness Shortcut.
The Brand That Made Yogurt Competitive.
It’s not the workload. It’s the weight behind it.
