Why wellness became a luxury category.
When restraint becomes a brand strategy.
The creator economy is maturing.
The right capital listens to its market, not others.
When “Real” Becomes the Marketing Plan.
What built me before I built Jivati.
Liquid Death made water loud, but can that last?
Show up consistently, not for credit.
Titles stay silent until the work speaks.
Move in silence. Become undeniable.
Made local. Meant to go global.
Master the niche. Earn the market.
